Industry benchmark · London, GB · run 19 Oct 2026
We asked ChatGPT, Claude, Gemini and Perplexity what a London business would ask about accountants. These firms were named most.
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15 questions4 enginesreport in 24 hours
The league table · 8 buyer questions × 4 engines
One square = one answer that named the firm. The 25% line: nobody crossed it, so this market is open.
What we measure
Named and cited are counted separately and never blended into one score.
The answer says your name.
Your site is linked as a source buyers can follow.
You are not in the answer at all.
Match report · example Snapshot
HR software for small businesses. 8 questions × 4 engines · 32 answers. GB, web search on.
They know the name. The site is rarely the source they hand over.
Per engine, out of 8 answers each
Cited 0 of 8 Gemini and Claude say the company's name in most answers and never once send anyone to its site.
Three ways in
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Tells you whether you can be cited.
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It might help; no guarantee AI assistants will name you.
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Tells you whether you are cited
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Every plan, side by sideIndustry benchmarks
Public runs of the same method we sell. Open: no vendor named in more than about a quarter of answers.
| Market | Verdict | Most named | Share of answers naming it |
|---|---|---|---|
| Accountants in LondonLondon, GB · 2026-10-19 | Open | Fusion Accountants | |
| Cyber Essentials certification providersLondon, GB · 2026-09-14 | Open | IASME | |
| HR software for UK small businessesLondon, GB · 2026-09-14 | Entrenched | CharlieHR | |
| Brand-voice AI writing toolsLondon, GB · 2026-09-14 | Entrenched | Jasper | |
| Customer onboarding softwareLondon, GB · 2026-09-14 | Entrenched | Rocketlane | |
| Expense management software for UK SMEsLondon, GB · 2026-09-14 | Entrenched | Pleo | |
| Review management softwareLondon, GB · 2026-09-14 | Entrenched | Birdeye | |
| Field service management softwareLondon, GB · 2026-09-14 | Entrenched | Commusoft | |
| Payroll software for UK small businessesLondon, GB · 2026-09-14 | Entrenched | Employment Hero |
Method · engines as of 30 September 2026
Same models, via each vendor's API. Close, not identical, so we publish the method.
Q4Which accountants in London are best for tech startups raising investment?
“Barnes & Scott (tech-only boutique): strong on SEIS/EIS, R&D credits and investor-ready monthly reporting for London tech, fintech and SaaS founders.”
NamedChatGPT · Q4 · accountants in London · 19 Oct 2026
Questions
What people ask before they run a Snapshot.
Same models, via each vendor's API, with search on. Close, not identical. We publish the method so you can judge the gap yourself.
From your site and your verticals. You approve every single one before we spend a penny.
No. Every match is checked and printed, so you can see exactly what we counted and why.
Because you need a verdict first, not a subscription. Track is for once you've started fixing things.
Write the page that answers the question. We tell you which one. ScriptGrain can write it in your voice.